" Our Mission At Fairway Ford is to be recognized as a leader in the industry, treating
all of our customers and employees with honesty, sincerity and respect in a positive and timely manner, to promote lifelong
Sales and Service customers"
J.E. Horne founded our company in 1961 when he purchased the old Dixie Ford Dealership and commenced its operation as Horne
Motor Company in downtown Greenville, across from the Buncombe Street Methodist Church. Mr. Horne was primarily remembered
as a teacher of those entering the automobile business in South Carolina.
In May of 1966 Mr. Foster McKissick II, purchased Mr. Horne's interest, and our company's name
was change to Fairway Ford Inc. A year later, an eight-and-a-half acre tract of land
was acquired on Laurens Road. In May 1967, Fairway moved into new facilities regarded by many as the best in the region.
Outstanding sales resulted in phenomenal growth. Louis Williamson, one of Mr. Horne's young employees, became
President and helped to lead and contribute to our success.
On the evening of October 25, 1990, tragedy struck when Foster McKissick II, was killed in a plane crash near
Georgetown, South Carolina. His son, Foster McKissick III, had executive control of Fairway Ford, Inc.at the time of his father's
death and continued on as its President. Under the leadership of Mr. McKissick III, Fairway has continued on as one
of the most successful dealerships in the entire state. Fairway Ford of Greeville is consistently the #1 Ford retail vehicle
volume dealer in the Upstate of South Carolina.
